Introducing The NewyWay in collaboration with The Marketing GP for TROG Cancer Research

What do you get when a local marketing agency, a cancer research organisation, and a coffee roastery comes together… a coffee collaboration like no other!

We know the role of a morning coffee to start your day. Just like the perfect cuppa, the local community has fuelled us to help improve the lives of others.

That’s why we’ve partnered with The Marketing GP and TROG Cancer Research, to deliver you with The NewyWay – coffee for a cause.

Behind the scenes of the coffee collaboration

When Managing Director of The Marketing GP, Holly Martin came to us with the idea behind the blend, we were excited to bring it life.

The collaborative process involved The Marketing GP team come in-store for a cupping, to try different beans and flavours and to learn about the process of developing a blend. We tested and tweaked the coffee with care to roast a delicious blend that can be enjoyed black, or with your favourite milk product.

And that’s how The NewyWay was born. Combining beans from Brazil, Ethiopia and Papua New Guinea, The NewyWay keeps quality at the core of the blend.

Coffee for a cause

By purchasing a bag of The NewyWay, you will be supporting life-changing and life-saving cancer research. A portion of the proceeds will be donated to TROG Cancer Research funding, helping to improve the quality of life for people affected by cancer.

TROG Cancer Research is headquartered in Newcastle but works internationally with researchers and patients. They are committed to improving the quality of life for cancer patients today, and for future generations.

Donations from bags of The NewyWay will go towards vital life-saving and life-changing research globally to outsmart cancer.

If you would like to support TROG, you can purchase a 250g bag of The NewyWay Blend coffee beans for $17 or a 1kg bag of coffee beans for $57 online now.